Wholesale expansion across tier-one retailers
Repositioning a heritage British tailor for international wholesale — strategy, account management and seasonal merchandising across Mr Porter, Selfridges and Mytheresa.
Addison Agency is a specialised advisory firm focused on the luxury fashion and retail industry — providing expert guidance across product development, manufacturing, sourcing, wholesale and retail strategy.
With deep understanding of the fashion supply chain, we help brands streamline operations, optimise profitability and elevate market positioning.
Whether refining product assortments, enhancing production efficiency or expanding wholesale reach, we deliver tailored solutions that drive measurable results.
We oversee the full product development process, transforming concepts into high-quality, market-ready collections. We collaborate with design, technical and production teams to ensure each piece meets brand standards in fit, fabrication and craftsmanship. Our expertise includes sourcing materials, managing sampling and streamlining development timelines to align with seasonal launches — refining offerings, ensuring commercial viability without compromising creativity or quality.
We ensure your product strategy aligns with market demands and business objectives. Through analysis of sales data, optimisation of product assortments and implementation of pricing strategies, we maximise profitability. Working closely with Buying and Design teams, we curate commercially driven collections that balance creativity with customer appeal — from inventory planning to markdown strategy.
We oversee the entire production lifecycle, ensuring seamless execution from concept to final delivery. We manage supplier relationships, negotiate costs and maintain strict quality control at every stage. Our expertise covers raw material sourcing, factory coordination and critical path management — refining processes, scaling operations and streamlining workflows to optimise efficiency, reduce lead times and maintain brand integrity.
Comprehensive wholesale management — from building and maintaining key relationships to ensuring seamless order processing and delivery. We facilitate sales appointments and showroom viewings, manage order processing, and handle production details and product documentation. Our expertise extends to working within wholesale CRMs, ensuring purchase orders are accurately completed and shipments delivered on time.
We support businesses in building a strategic, commercially driven product range. Our expertise in range planning and trend forecasting ensures your collections align with market demands while maintaining brand identity. We work closely with Merchandising and Design to develop an inspiring, customer-focused assortment — driving creativity and commercial success through regular range reviews and sales analysis.
End-to-end logistics solutions tailored to luxury fashion. From managing import and export of raw materials and finished goods to setting up courier accounts and optimising local and international distribution hubs, we streamline supply chain operations for efficiency and cost-effectiveness — facilitating partnerships with global logistics providers and ensuring seamless transportation, customs compliance and timely delivery.
Strong visuals are the foundation of a successful online store. Our e-commerce photography services capture products with clarity, consistency and brand alignment — from high-resolution product shots on clean backgrounds to model and lifestyle photography. Detailed close-ups highlight texture, craftsmanship and key design features, while expert editing creates a seamless, cohesive aesthetic across platforms.
Considered packaging and branding turn a product into an experience. We develop the full suite of physical brand touchpoints — woven labels, hang tags, retail shopper bags, e-commerce packaging, garment hangers, sticks, tissue paper and size tabs — each designed and sourced to reflect the standards of luxury. From specification and supplier sourcing to production oversight, we ensure every detail aligns with brand identity and elevates the customer's first impression on shelf, in hand and out of the box.
A selection of recent and ongoing engagements across luxury fashion, tailoring, accessories and global retail. Detailed case studies available on request.
Repositioning a heritage British tailor for international wholesale — strategy, account management and seasonal merchandising across Mr Porter, Selfridges and Mytheresa.
End-to-end production oversight for a seasonal capsule — sourcing, sampling, factory coordination and critical path management from concept to retail floor.
Building a commercially driven product range for an emerging luxury label — range planning, pricing architecture and merchandise strategy ahead of a wholesale launch.
A complete e-commerce photography system — product, model and lifestyle — with retouching standards rolled out across two seasons and three territories.
“With ten years of experience in luxury fashion, I specialise in managing product development, production, wholesale and logistics for leading retail brands.”
From concept to delivery, I oversee every stage of the product lifecycle — ensuring quality, efficiency and profitability. My expertise includes supplier negotiations, range planning, critical path management and P&L analysis, all tailored to optimise brand strategy and growth.
I also have experience in retail operations, visual merchandising and launching new stores. At Addison Agency, I provide strategic solutions to elevate luxury fashion businesses, streamline operations and maximise market impact.
A flexible approach allowing you to scale up or down to achieve specific deliverables — best suited to defined, time-bound briefs.
Enquire →Based on pre-agreed project specifications, working to meet desired implementation timelines — ideal for season-long or campaign engagements.
Enquire →Ongoing focus and availability without committing to an employment contract — for brands needing sustained strategic partnership.
Enquire →Tell us about your brand, your timeline and the support you're looking for. We respond to every enquiry within two working days.