At Addison Agency, we oversee the full product development process, transforming concepts into high-quality, market-ready collections. We collaborate with design, technical, and production teams to ensure each piece meets brand standards in fit, fabrication, and craftsmanship. Our expertise includes sourcing materials, managing sampling, and streamlining development timelines to align with seasonal launches. With a focus on innovation and efficiency, we help businesses refine their product offerings, ensuring commercial viability without compromising creativity or quality.

Addison Agency ensures that your product strategy aligns with market demands and business objectives. We analyze sales data, optimize product assortments, and implement pricing strategies to maximize profitability. By working closely with Buying and Design teams, we help curate commercially driven collections that balance creativity with customer appeal. From inventory planning to markdown strategies, our merchandising expertise ensures that the right products are in the right place at the right time, driving both sales and brand growth.

At Addison Agency, we oversee the entire production lifecycle, ensuring seamless execution from concept to final delivery. We manage supplier relationships, negotiate costs, and maintain strict quality control at every stage. Our expertise covers raw material sourcing, factory coordination, and critical path management to ensure timely production. Whether refining existing processes or scaling operations, we streamline production workflows to optimize efficiency, reduce lead times, and maintain brand integrity.

Addison Agency offers comprehensive wholesale management, from building and maintaining key relationships to ensuring seamless order processing and delivery. We facilitate sales appointments and showroom viewings, manage order processing, and handle all necessary production details and product documentation. Our expertise extends to working within wholesale CRMs, ensuring purchase orders are accurately completed and shipments are delivered on time. Whether launching into new markets or strengthening existing partnerships, we provide the strategic support needed to optimize your wholesale operations.

At Addison Agency, we support businesses in building a strategic and commercially driven product range. Our expertise in range planning and trend forecasting ensures that your collections align with market demands while maintaining brand identity. We work closely with Merchandising and Design teams to develop an inspiring and customer-focused assortment, driving both creativity and commercial success. Through regular range reviews and sales analysis, we help refine product selection to maximize profitability, ensuring your business remains agile and responsive to market trends.

Addison Agency provides end-to-end logistics solutions tailored to the needs of luxury fashion businesses. From managing the import and export of raw materials and finished goods to setting up courier accounts and optimizing local and international distribution hubs, we streamline supply chain operations for efficiency and cost-effectiveness. We also facilitate strategic partnerships with global logistics providers, ensuring seamless transportation, customs compliance, and timely delivery to wholesale, retail, and direct-to-consumer channels.

Strong visuals are the foundation of a successful online store, and our e-commerce photography services ensure that your products are captured with clarity, consistency, and brand alignment to enhance customer engagement and drive sales. We specialize in high-resolution product shots on clean backgrounds for a polished, professional look, as well as model and lifestyle photography that showcases products in real-world settings. Our detailed close-ups highlight textures, craftsmanship, and key design features, while expert editing and retouching create a seamless and cohesive brand aesthetic across all platforms. Let us help you create compelling visuals that convert.